Base Camp · 12-week cohort · Founding 2026
▲ Built one of Silicon Valley's leading career coaching firms in under 2 years

Great coaching.
Feast and famine
is still not a business.

Most solo coaches are better at coaching than running the practice around it. The calendar fills, then empties. Referrals come, then stop. Base Camp ends that cycle — with a system built for the long climb, not just the good months.

Claim your spot — book a free call →
No pitch · 30 minutes · Leave with a clear next step whether you join or not
What happens on the call
30 minutes with Matt.
No pitch. No pressure.
You talk through where your practice is stuck. Matt shares what he'd do differently. You leave with at least one clear next step — whether you join or not.
Claim your spot →
Free · 30 min · No obligation
Only 6 founding seats. Enrollment closes May 8. Once full, next cohort is $2,500.
12 weeks
6 playbooks built live
6 seats only
$1,500 founding price
Full refund after session 1
If any of this sounds familiar

The thing nobody warns you about
when you go out on your own.

01Work comes in through your network and referrals. When it's good, it's great. When it slows, there's no pipeline — just waiting and hoping the phone rings.
02You're good enough that clients stay — but "clients who stick around" and "a practice you actually designed" are two very different things.
03Discovery calls go well. Proposals go out. Then silence — and you replay the conversation wondering where it went wrong.
04Your pricing is whatever felt right the last time someone asked. You're not sure what would happen if you raised it.
05You spend real hours every week on intake, scheduling, contracts, and follow-up. None of it is coaching. All of it lands on you.

The fix isn't grinding harder or hoping this month's referrals come through. It's building the system underneath the practice — so the work comes to you, and the mountain gets easier to climb the higher you go.

Sound like your practice? Talk to Matt about it.
Claim your spot →
Free 30-min call · No obligation
The actual problem

Feast and famine isn't bad luck.
It's a missing system.

Every summit requires a base camp — the place where you build the capability before the real climb. Coach training gets you to the trailhead. Base Camp installs what comes next: positioning, pricing, a discovery call that closes, and ops that run without you. Twelve weeks. Five other coaches making the same climb alongside you.

Claim your spot →
Free 30-min call · Full refund after Session 1 if it's not a fit
What changes

What the practice looks like
on the other side.

01

A pipeline that doesn't depend on who you know this month

Positioning that attracts the right clients. A front door they can find. A discovery call that converts — without feeling like a sales pitch.

02

Pricing you hold without apologizing for it

A rate you can say out loud and defend. Clients structured to renew — not re-sold every quarter.

03

Ops that run without you in every loop

Intake, scheduling, contracts, and follow-up handled by systems — so your time goes to coaching, not administering.

Want this for your practice? The call costs nothing.
Claim your spot →
Only 6 seats · Closes May 8
Matt, founder of Talent Sherpas
Built one of Silicon Valley's leading career coaching firms — in under 2 years
Why Matt
Matt
Founder, Talent Sherpas

Matt started exactly where you are — a solo coach, good at the work, grinding through the feast-and-famine cycle and hoping the referrals kept coming. He looked for help. A business coach gave him frameworks that didn't translate to a solo practice. Programs built for agencies and teams didn't fit either. Nothing out there was built specifically for a solo coaching practice.

So he built it himself — testing what actually moved the needle, cutting what didn't, and documenting what remained. That system worked well enough that Talent Sherpas grew into one of the leading career coaching firms in Silicon Valley in under two years.

Base Camp is that system — the thing Matt wished had existed when he was stuck. Now it does.

"I spent years grinding and hoping referrals would keep coming. Building the system underneath was the thing that actually changed everything."

Talk to Matt →
Free · 30 min · No obligation
How it works

Six playbooks. Twelve weeks.
One thing built every two weeks.

01 — Weeks 1–2

Pain-Point Design

Positioning and ideal client profile. The foundation everything else is built on.

02 — Weeks 3–4

Offer & Pricing

A pricing model you can defend. An offer structured for renewal, not re-selling every quarter.

03 — Weeks 5–6

Website

A live coaching site built around your positioning — not a placeholder that just sits there.

04 — Weeks 7–8

Google Ads

A live setup bringing the right people in — no agency, no full-time budget required.

05 — Weeks 9–10

Discovery Call

A call structure run live with cohort feedback — ends in a clear yes or a clean no.

06 — Weeks 11–12

AI & Systems

Intake, scheduling, follow-up automated. Summit Day: you present your complete practice.

Format: Tuesdays, 11am PT / 2pm ET Sessions: 90-min live + 60-min build weeks Time: ~4 hrs/week Investment: $1,500 · Refund after Session 1
Does this sound like the right program? Find out in 30 minutes.
Claim your spot →
Only 6 seats · Closes May 8
The honest questions

What coaches usually ask
before they book the call.

"$1,500 feels like a lot right now."
More coach training runs $5–15k and sharpens the craft without touching the business. A business coach is $10k+/year in advice, not a system. One new retained client covers the investment. The question is whether having the system is worth it — and that's what the call is for.
"I'm not sure this will work for my niche."
Positioning, pricing, discovery calls, and ops work the same way regardless of niche. The frameworks adapt to your specific context. Bring your situation to the call — that's the right place to pressure-test the fit.
"I don't know Matt — how do I know this is legit?"
Matt built one of Silicon Valley's leading career coaching firms in under two years using this exact system. The call exists so you can ask hard questions and decide for yourself. He'll tell you honestly if it's not the right fit.
"I don't have bandwidth for another program."
About 4 hours a week — one Tuesday session plus async work. The harder question: how much time are you already spending on the feast-and-famine cycle, the manual admin, and the client chasing this system replaces?
△

The risk is on Matt, not you.

If after Session 1 Base Camp isn't what you expected, you get a full refund — no questions, no friction. This isn't a streaming service. It's a business install. But the first session is on Matt to prove it's worth the climb.

The summit doesn't come to you

6 seats.
One is yours.

Talk through where your practice is stuck. Leave with a clear next step — whether you join or not. The call is free. The seat won't wait.

Claim your spot →
Free 30-min call · No obligation · Full refund after Session 1